G2 Online Design

Background Information

It is important that you have done some research into your market and are prepared with information about your business and its objectives.

What is your product or service?
What unique benefits does it offer your customers, compared with your competitors, e.g. low cost, fast delivery, original products, 24-hour service
Who are your potential customers and how will they purchase your product or service?
What factors are most important to them, e.g. quality, originality, fast delivery?
What keywords would they enter into an internet search engine to find a service like yours?
What image do you want to project through your website, e.g. professional, casual, friendly, traditional, cosy, whacky?
Is there a website you’ve seen that you like? Examples of designs you like are always useful.
Who are your competitors and what is their online activity?
How good are their websites?
Have you checked whether a suitable domain name is available?
Do you have a company logo?
What images do you have that could be used on the site?
Do you have customer references or photographic examples of your work?
How do you want customers to contact you?
How will you promote your web site, apart from internet search engines?